Saturday, June 2, 2012

Impressions up and eCPM down - Comparing Advertising Revenue for April and May

April and May are really the first months we've made any money at Mayhem Software.  It's not much but finally we are getting some monthly revenue which equates to more than a couple of cheap meals out.

In April we made $762.10 and in May we made $691.56 (See screen shots below).  Certainly not enough to live off but it's a start. 

What's interesting (and kind of annoying) is that the number of impressions we received doubled, and yet we still made less money.  In fact our average eCPM more than halved in May.  

Anyway I guess the main thing to take away from this is that advertising earnings are very unpredictable.  All we can do is keep pumping out the apps and hope this downward spiral in eCPM doesn't continue. 


  1. We saw the same thing for our SpiveyWorks apps where the impressions grew by 25% from April to May and we actually made less money in May.

  2. Glad to know it wasn't just us. I hope things turn around this month.

  3. What type of apps give you the most impressions?

  4. So far our most popular apps are those that have a reason for the user to keep coming back and using them every day.

    In our experience they have been apps for consuming content such as fb viewer and xkcd viewer and also apps that have an everyday use such as camera flashlight.

    An app like timezone converter hasn't made quite as much money. Even though it has had a reasonable number of downloads and is getting good reviews it is the kind of app that a user is more likely to use once or twice a week rather than every day.